Fiverr’s Spring 2023 Business Trends Index

 

For businesses, the culmination of 2022 and the start of 2023 was a period marked by exciting opportunities and immense challenges. While a global economic downturn has tested businesses’ resiliency, advancements in the field of AI have presented a revolutionary way for organizations to advance and become more efficient. Meanwhile, as social media platforms continue to evolve, businesses are transforming their strategies to prioritize newly profitable channels. Specifically, short-form videos on Youtube have emerged as a popular channel for brand content and influencer marketing. Online businesses have similarly had to reasses their strategies for drawing in customers, many of whom have become more price-conscious amid rising prices and economic uncertainty.  

These trends emerged at the core of Fiverr’s latest analysis of trending searches on the platform. Based on search data over a period of six months, the top three trends among businesses globally are: (1) Businesses are increasingly aware of the performance value of short-form video content, specifically on YouTube, (2) there is growing interest in leveraging generative AI tools, such as ChatGPT and Midjourney, and (3) e-commerce operators are looking to strategically elevate their business to compete in an economic downturn, leading to demand for Etsy and Shopify related services. 

Based on these findings, it’s clear business leaders are eager to pivot their organizations and are looking to the latest platforms, technologies, and talent to elevate their businesses. They’re also looking to freelance experts who can help them integrate new technologies, such as AI, develop short-form video content, and adjust their online marketing strategy. For freelancers, this means these skills are in high demand, creating new opportunities for independent workers who are familiar with platforms like Midjourney and ChatGPT, or who have a video-editing or consulting experience. As businesses strive to innovate and remain competitive in turbulent times, these experts play a critical role in helping organizations keep up with the latest trends and technology.

Trending Global Searches:                             

Short-form video content dominates social strategy

• YouTube Shorts Video +64,624%
• Instagram Reel Editor +4,760% 
• TikTok manager +1,445%

Integrating AI technology  

• AI Art +6,967%
• AI +1,088%
• Artificial Intelligence +56%

Etsy and Shopify businesses strategize to keep customers shopping small

• Etsy Sales +5,348% 
• Etsy Digital Planner +2,366%
• Shopify Manager +1,065%

Fiverr’s Business Trends Index also breaks down the fastest growing and most popular searches for businesses in Australia, France, Germany, Israel, the Netherlands, Spain, the U.K., and the U.S. A country-by-country breakdown is viewable here.

As you see👀 AI trending still works a lot!!

 

FIVERR for buyers

 

If you are a buyer Fiverr can be a great place for you...it take care of you and your desire very well and you have a world of freelance at your feet.The prices can be very good as the work(GIG),just one thing:you must take a look to sellers and most their previous works and feedback from others buyers,if you choose top sellers you know what you got!!👆🙌🙌

Freelance on Fiverr?Worth?

 

Fiverr is one of the most known place where sell own business(design,graphic,service in general)but worth it?If for you is not a problem follow many rules and accept site's fees and don't have much respect as seller in general...ok if you will work very hard you can earn a monthly consistent budget.But sure it's not the best site for freelance,if you are really good in your work better you do by yourself!👍

What is FIVERR??

 

Fiverr is a global online marketplace for freelance services.^[2] Fiverr’s platform connects freelancers (sellers) to people or businesses looking to hire (buyers). Listings on Fiverr are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and jQuery". The highest-paying jobs on Fiverr include website design, social media manager, proofreading and copywriting, and resume writing. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded in 2010 in Tel Aviv. These days many sellers charge much more.

Freelancers work from a variety of workplaces, ranging from home to office. The platform is global, with freelancers and businesses spanning an estimated 160 countries. Fiverr went public in 2019. Today it is a multi-billion-dollar global marketplace.^[3]

History

Fiverr's former headquarters in Tel Aviv

Fiverr was founded by Micha Kaufman and Shai Wininger. The founders came up with the concept of a marketplace that would provide a two-sided market for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming.^[4] Fiverr's services start at US$5, and can go up to thousands of dollars.^[5][6]

In December 2013, Fiverr released their iOS app in the Apple App Store,^[7] and in March 2014 the company published their Android app in the Google Play store.^[8]

In October 2015, Amazon.com started legal action against 1,114 Fiverr sellers it claims provide fake reviews on the US version of its website. Fiverr did not dispute Amazon's allegations and stated: "As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content."^[9] Amazon filed suit after an undercover sting.^[10]

In November 2015, Fiverr announced that it had raised US$60 million in a Series D round of funding, led by Square Peg Capital.^[11] The round brought their total funding to date to $110 million.^[12]

In June 2019, it listed on NYSE.^[13] On February 18, 2021, the company reported $189.5 million in revenue for the 2020 fiscal year, a 77% increase from the previous fiscal year ($107.1 million).^[14][15]

Products

Launched in 2020, Fiverr Business helps teams at larger companies manage their workflows with freelancers and remote workers.^[16]

Also in 2020, Fiverr launched Logo Maker, a tool powered by artificial intelligence for designing company logos.^[17]

Acquisitions

In 2017, Fiverr acquired video creation marketplace VeedMe.^[18]

In January 2018, AND.CO, maker of software for freelancers, was acquired by Fiverr. Then CEO Micha Kaufman said at the time that many of AND CO's capabilities, such as invoicing, are "baked into" the Fiverr marketplace, but "the vast majority of freelancing is happening offline"—and Fiverr wants to enable those offline relationships. AND.CO was converted into Fiverr Workspace in 2021. ^[19]

In February 2019, Fiverr acquired premium subscription-based content marketing platform, ClearVoice which was founded in 2014.^[20]

In August 2020, Fiverr acquired SLT Consulting, a boutique digital marketing agency specializing in social media marketing, search and SEO, as well as brand and content marketing.^[21] The agency was founded by Sharon Lee Thony, who built its business using Fiverr.^[22]

In February 2021, Fiverr acquired creative talent marketplace Working Not Working.^[23]

In October 2021, Fiverr acquired education and training platform CreativeLive.^[24]

In November of 2021, Fiverr acquired freelance management platform, Stoke Talent, for $95M.^[25]

Criticism

In 2017, Fiverr was criticized for advertisements portraying unhealthy living and excesses in work behaviors as ideals to live up to.^[26] The company has also been criticized for undervaluing freelance labor and pushing down prices.^[27][28]