As part of DeviantArt’s 23rd Birthday festivities, take a trip down memory lane and see the different iterations of the DeviantArt logo!
Over the years, the DeviantArt logo was redesigned several times to match the evolution of the DeviantArt community. Follow along to see the growth of DeviantArt through the lens of its logo.
2000: The DeviantArt Original
This is where it all began. DeviantArt’s first logo reflected the style of its time, with new websites trying new things and defining their own look and feel in unusual and unique ways. The original DeviantArt logo (then written Deviant Art) also featured a phrase that was a staple of the site interface for several years: “Where art meets application.”
2001: A Change of Style
Block lettering was introduced to the site’s name and became a standard part of the DeviantArt site header for a few years.
2001, but later: Fella!
Two contests were held in 2001, the first to create the official logo for DeviantArt (written deviantART, by that point in time), and the second to create DeviantArt’s mascot. The new version of the top navigation featured both winners: the familiar arcing dA logo and DeviantArt’s official mascot, Fella.
2002: DeviantArt v2
The block lettering in the DeviantArt wordmark continued through to 2003, though the header for DeviantArt v2 featured a bold style and sharp edges. This redesign also brought about an important first for the site: image thumbnails on the browse page!
2003: DeviantArt v3
The launch of v3 marked a pivot away from the block lettering of the past and toward kerning. This is the first time the DeviantArt wordmark was stylized as deviantART, though it had been written that way elsewhere before this change.
2004: DeviantArt v4
The decision was made that, actually, it was okay to tone the kerning down. The arc logo in the background was also pushed back down, closer to the wordmark.
2006: DeviantArt v5
The fifth version of DeviantArt was released in 2006 and features the white wordmark that, for many deviants, became emblematic of DeviantArt.
2008: DeviantArt v6
The launch of DeviantArt’s sixth version in 2008 was notable for the arc logo’s return to prominence after several years of being the backdrop for the wordmark.
2009-2010: DeviantArt Goes Green
Beginning in late 2009 and culminating in the release of DeviantArt v7 in 2010, a new version of the logo was rolled out, with the familiar DeviantArt Green color incorporated into the wordmark.
2014: Boldly Facing The Future
In late 2014, the DeviantArt logo and wordmark were rebranded, featuring sharp lines and angles, as well as a more bold green than ever before. This rebrand also included the pivot to the brand being stylized as DeviantArt.
Present: 23 Years of Art
The current DeviantArt logo and wordmark are nearly identical to the 2014 rebrand, as DeviantArt continues to boldly face the future.
Your Thoughts
Which version of DeviantArt’s logo is your favorite?
Which logo did DeviantArt have when you first joined?
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