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mercoledì 31 maggio 2023
Some warriors AI generated
martedì 30 maggio 2023
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lunedì 29 maggio 2023
How generative AI works and what Shutterstock is contributing to this technological breakthrough
Generative AI is changing the nature of creative work. Now, anyone can type out some thoughtful text, click a button and, within seconds, AI will generate a new image based off of what they wrote.
In general, artificial intelligence can create a wealth and variety of new content nowadays. ChatGPT is already disrupting academia, marketing, and more by writing copy of a fairly decent quality. Meanwhile, AI-based image generators, like Shutterstock’s new AI image generator tool or OpenAI’s DALL-E 2, are creating imagery from text prompts.
All are causing quite a stir on social media, and people are wondering how they can use them in their own work.
Interestingly enough, many Shutterstock customers have already taken an interest in generative AI. In fact, 45% of Shutterstock customers have already used generative AI and 66% want to learn more about it. This suggests that creative work is already undergoing a transformation.
Creative content generated by AI is leading to an explosion of new experiences. It will inspire creative thinkers to try new things. Generative AI can also enhance processes and shorten timelines.
Still, while we may have a good understanding of what generative AI can do, you may wonder how it actually works. Here, we speak to Chris Loy, Shutterstock’s Director of AI Services, to get a better understanding of generative AI’s engineering and capabilities.
Want to get a peek behind the curtain of today’s latest and greatest tech? Keep reading.
What Is Generative AI?
Generative AI is a branch of machine learning focused on creating AI models that learn from pre-existing content, such as images, video files, text, and audio. These models ultimately create new, never-before-seen content on demand.
As previously mentioned, there are many different types of generative models–such as text-to-video or text-to-3D. In this blog post, we’ll focus on text-to-image AI.
From the user experience perspective, text-to-image generative AI looks like this: If you have an idea, enter text that describes it into Shutterstock’s AI image generator tool. Within a few seconds, you will see four images that visualize what you typed.
Not only is this easy to use, but getting started is straightforward and simple. In fact, you can experiment with generating images right now.
What’s Unique About Shutterstock’s Generative AI Tool?
Shutterstock’s new AI image generator is simple to work with and it delivers quality images to end users. “We are bringing a fully fledged suite of tools for content generation (to our customers),” says Loy. “(These tools) lean heavily on our intuitive, easy-to-use products, our end-to-end creative capabilities and, most importantly, our library of licensable stock content.”
“You don’t have to write a super complicated prompt to get good results,” Loy says, when describing the process of using the tool. Trustworthy models, sound data, and a simple interface all lead to quality images in the end.
In order to produce such images, we’ve partnered with OpenAI. They are the creators of DALL-E 2, which powers Shutterstock’s generative AI, and they’re leaders in generating images from natural language descriptions.
Ready to unleash your creativity with the power of AI? Just type a description of something to get started.
AI Image Generator: Create stunning visuals instantly
The AI image generator, at the heart of this partnership, was built using millions of diverse, responsibly sourced visuals. As part of our commitment to responsible AI, we compensate known contributors to AI for licensing revenue associated with AI-generated images on our platform.
You can enter as little as a single word to start generating . . . or get as specific as you’d like! Select styles like digital, photo, or 3D to tell the AI what type of image you’d like it to generate. Using this style picker allows users to quickly and easily sort through ideas they like and dislike, getting them to their ideal results more quickly.
As you edit and refine your text, you’ll see changes to your image results. Once you find one you want to work with, you can save it to a collection or purchase it.
How to Use Generative AI
Right now, you can generate nearly any image you can dream up. Think through what you’d like to create, type your text into the AI image generator, and see what results await. Get started writing your own prompts or visit the tool directly to explore its style picker.
Beyond these current capabilities, this technology will continue to boom in the future.
“The sky is really the limit when it comes to where this technology is likely to grow,” says Loy. “Today, we are launching the ability to type in a text prompt and receive a square, medium-resolution image. That is soon going to be much more.”
Smart editing capabilities, higher resolution images, various aspect ratios, and moving beyond producing just static images are all expected to be a part of the evolution of generative AI’s capabilities.
“As this technology develops in the long term, Shutterstock will find how to bring those capabilities to our customers in ways that allow them to create with confidence, while ensuring that artists and contributors are fairly compensated.”
It’s exciting to learn where this technology will likely go in the near future, but it’s even more exciting to start using it right now. If you’re ready to produce new images using Shutterstock’s AI image generator, you can create at the speed of your imagination today.
domenica 28 maggio 2023
SHUTTERSTOCK-microstock agency
Shutterstock is an American provider of stock photography, stock footage, stock music, and editing tools;[4] it is headquartered in New York.[5] Founded in 2003 by programmer and photographer Jon Oringer,[6] Shutterstock maintains a library of around 200 million royalty-free stock photos,[7] vector graphics, and illustrations,[8] with around 10 million video clips and music tracks available for licensing.[8] Originally a subscription site only,[9] Shutterstock expanded beyond subscriptions into a la carte pricing in 2008.[10] It has been publicly traded on the New York Stock Exchange since 2012.[11][12]
History[edit]
Founding and early years (2003–2011)[edit]
Shutterstock was founded in 2003 by American entrepreneur and computer programmer Jon Oringer.[13] Creating his own online marketplace,[5] Oringer initially uploaded 30,000 of his own stock photos and made them available via subscription,[5] with unlimited downloads and a monthly starting fee of US$49.[5] When demand exceeded his photo supply,[5] he began hiring additional contributors.[14][5] In 2006, the firm claimed that it was the "largest subscription-based stock photo agency in the world" with 570,000 images in its collection.[15] The firm branched into film in 2006 with the launch of Shutterstock Footage.[15] By 2007, the company had 1.8 million photos.[9] Insight Venture Partners invested in the company that year.[5] Shutterstock expanded beyond subscriptions into a la carte pricing in August 2008, with its "On Demand" service removing daily download limits.[10]
On September 23, 2009, Shutterstock announced that it had purchased Bigstock, a rival credit-based microstock photography agency.[16] Fast Company argued the deal put "Shutterstock on a competitive playing field with Getty, whose iStock Photo is also credit-based."[17] Shutterstock had 11 million royalty-free stock images by early 2010.[18] In February 2011, it announced a two-year partnership with the American Institute of Graphic Arts (AIGA).[19]
Acquisitions and IPO (2012–2013)[edit]
By April 2012 the company had 18 million royalty-free stock images,.[18][20] The firm announced the Shutterstock Instant tool in May 2012, which displayed images in an interlocking mosaic to increase viewing speed.[21] The product was launched by the newly formed Shutterstock Labs, which develops tools and interfaces for Shutterstock, among other projects.[21][22] In May 2012, Shutterstock filed for an initial public offering on the New York Stock Exchange, which it completed on October 17, 2012, under the ticker SSTK.[11][12]
Shutterstock, Inc. announced Spectrum, a new "image discovery tool," in March 2013.[22] At the time, the firm had 24 million licensable photos, vectors and illustrations in its portfolio.[22] In August 2013, Shutterstock and Facebook announced a partnership to integrate Shutterstock's library within Facebook's Ad Creator, allowing advertisers to select from Shutterstock's images when creating ads.[23] At the time, Shutterstock was available in 20 languages including Thai, Korean, French, Italian, Portuguese, Spanish, German, Russian, Chinese, and Japanese.[24]
Offset and new partnerships (2013–2014)[edit]
In September 2013, Shutterstock launched Offset, marketplace prioritizing high end curated photos from established artists.[25] In October 2013, the firm stated it served 750,000 customers, with 30 percent of those customers in Europe.[26] Shutterstock's shares had reached a $2.5 billion market value by the fall of 2013,[5] while revenue for 2013 was US$235 million.[27]
In March 2014, Shutterstock acquired Webdam, a provider of online digital asset management software.[28] In May 2014, the firm partnered with Salesforce to integrate Shutterstock's image library into Salesforce's Social Studio.[29] Shutterstock debuted its Palette tool in July 2014, a "multi-color image discovery tool."[30] The firm announced it had surpassed 2 million video clips on September 2, 2014.[31] Shortly afterwards it revealed a new app meant to help contributors with uploading and categorizing photos.[32] Shutterstock's revenue was $328 million in 2014, an increase of 39 percent from 2013.[13] In 2014, Shutterstock paid "over $83 million to its roughly 80,000 contributors."[13]
Recent developments (2015–present)[edit]
In January 2015, Shutterstock acquired both Rex Features, Europe's largest independent photo press agency for $33 million,[33] and PremiumBeat, a stock music and sound effects service, for $32 million.[34] Penske Media Corporation formed a partnership with Shutterstock in June 2015 to create and license entertainment and fashion images. According to the terms of the deal, by 2016 Shutterstock would have an exclusive right and license to PMC's archive,[35] which included magazines such as Variety, Women's Wear Daily,[33] and Deadline.[13] Crain's wrote that with the partnership, "Shutterstock, a provider of stock imagery and music tracks, is stepping into the world of red carpets and fashion runways—and taking a key provider of fashion and entertainment photos and video away from archrival Getty Images.".[33] The company also acquired BEImages, another largest independent photo press agency.
By March 2016, the company had "over 100,000 contributors," with around 70 million images and 4 million video clips available for licensing and sale.[8] That month Shutterstock announced it would be distributing material from the Associated Press in the United States, with the deal to last 3 years and cover 30 million photos and around 2 million videos. The photos were expected to go live in April.[8] According to Entrepreneur, Shutterstock also had an "active customer base of 1.4 million people in 150 countries."[36]
In July 2016, Shutterstock revealed a partnership with Google advertising products including AdSense, AdWords, and AdMob.[37] The integration allows marketers creating Google ads to directly access Shutterstock images and track ad performance via the Shutterstock API.[38] In October 2016, the firm announced a distribution deal with the European Pressphoto Agency.[39]
In February 2018, Shutterstock invested $15 million into China based ZCool,[40] building on the operational relationship the two firms have had since 2014 when ZCool first became the exclusive distributor of Shutterstock creative content in China.[40][41] Webdam, which Shutterstock itself acquired back in 2014, was sold to Amsterdam-based Bynder for $49.1 million to move Shutterstock's strategy away from digital asset management.[42] Shutterstock later entered into a partnership with Tencent Social Ads, the online advertising subsidiary of Tencent.[41]
In May 2018, IBM's Watson Content Hub, a content management system (CMS) for marketers to create content using the IBM Watson AI search tool,[43] announced its partnership with Shutterstock,beginning July, 2018.[44]
In May 2020, the company announced that it will update its contributor earnings structure as of June 1, from a minimum flat-rate to a percentage-based model. Contributor income may be reduced from the previous minimum payment per downloaded image of 25 cents to 10 cents, or 15 percent of sales, at the entry level, with author ratings reset to zero at the beginning of each year.[45] Many photographers voiced their opposition to the new changes.[46]
In May 2022, the company acquired Splash News, an entertainment news network for newsrooms and media companies.[47]
Shutterstock announced it would buy Giphy from Meta Platforms for $53 million in cash in May 2023, after Meta was ordered by UK's Competition and Markets Authority to divest it.[48][49]
Facilities and staff[edit]
Shutterstock is headquartered in New York. In October 2013 Shutterstock opened its new European headquarters in Berlin, Germany[26] and by March 2014, Shutterstock had additional offices in Amsterdam, Chicago, Denver, London, Montréal, Paris and San Francisco.[26] After maintaining its New York headquarters for years in a Wall Street office,[5] in March 2014 Shutterstock relocated into the Empire State Building.[50] According to Inc., the office was selected with the goal of decreasing commute times for New York employees.[50] The new location was built with no private offices, instead with 23 "pop-in rooms" for private meetings and conferences when needed.[50]
After its founding in 2003 with CEO Jon Oringer as the sole employee, by 2007 Shutterstock had grown to 30 people. In 2010 Oringer hired Thilo Semmelbauer as COO, who had previously worked with TheLadders.com and Weight Watchers.[5] With 295 employees as of October 2013,[5] the firm had grown to 700 employees as of 2016.[51] In 2014, Fast Company published an article featuring Shutterstock as an example of a successful "intrapreneur"-reliant company, touting the company's "hackathons" for fostering staff creativity.[52]
In response to the company censoring results in China, over 180 Shutterstock employees signed a petition against the decision.[41]
Business model[edit]
Shutterstock licenses media for online download on behalf of photographers, designers, illustrators, videographers and musicians,[5] maintaining a library of almost 200 million royalty-free stock photos, vector graphics, and illustrations.[53] Shutterstock also has 10 million video clips and music clips in its portfolio.[31] While Shutterstock currently has several payment models, The Atlantic wrote in 2012 that Shutterstock "pioneered the subscription approach to stock photo sales, allowing customers to download images in bulk rather than à la carte."[20] The Atlantic further wrote that Shutterstock is "a web community in the manner of a Facebook or a Twitter or a Pinterest, with its value relying almost entirely on the enthusiasms of its contributors."[20]
With potential contributors able to apply to the site for free,[13] Shutterstock has a team of reviewers "charged with ensuring editorial consistency and quality."[20] As of 2016, if one of ten of a photographer's pictures are accepted, then they become a Shutterstock contributor.[54] As of 2011, only around 20 percent of applicants were approved, and "less than 60 percent of all the images uploaded by those approved contributors were ultimately put up on the site."[20] Once approved, contributors can begin uploading their work through the website. They supply keywords, categorize the images, and submit them to the "inspection queue", where images are examined for quality, usefulness and copyright and trademark laws. Each time an image is downloaded, the photographer receives a flat rate.[9][55][56] Explains VICE, "photographers retain copyright over their images, but Shutterstock is given full permission to market, display, and license the image to the customers on their site without final approval from the photographer."[13] As of March 2015, contributors added around 50,000 new images daily, and Shutterstock had paid around $250 million to contributors since its founding. In 2014, it paid $80 million to contributors.[53]
Censorship of results in China[edit]
In September 2019, at the request of the Chinese government,[57] engineers at Shutterstock began designing a regional application to comply with government censorship in China, and implemented it in October 2019.[41] The system is designed to return no results to users with IP addresses in China in response to six queries for forbidden keywords or phrases: "Xi Jinping", "Mao Zedong", "Taiwan flag", "dictator", "Chinese flag", "yellow umbrella", or variations.[41]
Copyright theft[edit]
In July 2020, Users at Wikimedia Commons reported widespread copyright theft at Shutterstock. Images from many Wikimedia contributors were hosted on the site. Shutterstock were first made aware of the problem in April 2020, but no action has been taken to remove the images nor any compensation offered.[58] The copyright theft has continued into 2022.[59]
Products[edit]
Shutterstock film and music[edit]
Shutterstock began licensing stock video in February 2006. Shutterstock Footage operates similarly to their image library, offering video clips by subscription or on a per-clip basis.[15] As of 2014, Shutterstock Footage contained around 2 million royalty-free video clips.[31] Shutterstock Music debuted later, with new content submittable by contributors.[60]
Shutterstock apps[edit]
Shutterstock for iPad was launched in November 2011,[61] and in May 2012 the app received a Webby Award for People's Voice in the tablet app category for utilities and services.[62] Shutterstock for iPad was followed in 2012 by a universal iOS app,[63] which by 2013 had been downloaded 650,000 times. The iOS app originally lacked the ability to download images, with that functionality added later.[64] The universal iOS app also included new features for Shutterstock, including the ability to filter image searches by color.[63] Shutterstock debuted an Android App in 2013,[64] and in September 2014, Shutterstock launched an app dedicated to its contributors, both available for iOS and Android. The app allows contributors to upload, keyword and categorize new images.[32]
Shutterstock Labs[edit]
In 2012, Shutterstock launched Shutterstock Labs, a lab for "exploratory tools and products."[22] In May 2012, Shutterstock Images LLC announced the Shutterstock Instant tool, which according to the company was inspired by Shutterstock for iPad. The interface displays images in an interlocking mosaic view, allowing users to view more photos in less time.[21] Shutterstock Instant was made available on the Shutterstock Labs website.[21][22] The prototype for the search tool Spectrum was launched on March 21, 2013. With development in-house by Shutterstock Labs, the tool "indexes hexagram data to yield search results by color."[22] In July 2014, Shutterstock launched Palette, which allows users to add colors to the terms of the search, in addition to keywords.[30]
Computer vision[edit]
Shutterstock has developed a number of tools utilizing a "convolutional neural network" that it created[36] to help with reverse image search technology.[65] The network is "essentially a computer system that is trained to recognize images – there are millions of specific items such as cats, bicycles, the night sky – and pull up the most relevant photos." It "breaks down the key components of a photo numerically, drawing from its pixel data instead of metadata that is pulled from those tags and keywords."[36]
In March 2016, Shutterstock debuted its Reverse Image Search tool. According to Entrepreneur, with the tool "users can upload an image, either from Shutterstock or another source, and the tool will call up images that look like and have a similar feel to the original photo."[36] The reverse image search allows users to not just search by keywords, but to also find images based on "color schemes, mood, or shapes."[65] Later that month, the firm debuted its Similar Search and Discovery tools,[36] with the "similar search" option provided beneath photos on its website.[65]
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